RP3012: Environmental Attitudes - Low Carbon Behavioural Practice

To transform our culture to low carbon living, we need to find what most people are currently doing, what new and alternative practices are there to reduce their carbon footprint, and what psychological, societal, and cultural processes need to be activated to travel the distance. For this purpose, this project will examine the social psychology of behavioural change, and construct a Low Carbon Readiness Index - a valid, reliable, and practical psychological indicator of people’s psychological readiness for transition to low carbon living, and predictor of people’s willingness to change their behaviours to low carbon alternatives.